For over twenty years, Richard Cairns has been the conscience behind thousands of feet of film and video tape, and hour upon hour of audio production, for advertising agencies and their clients all across Canada, some of it award winning. And he has worried over every inch and every second of it. That's what he does.
It's not easy bridging the expectations of clients with the desires of Creative departments and ultimately producing commercials that both sell and make the industry proud.
It involves knowing who in the commercial production industry is good at what, negotiating without appearing to win or lose, fussing over budgets and quality and even battling with Mother Nature herself. And always with a deadline looming. Not an easy job, but ultimately rewarding.